Marketing & Sales
Sales and Marketing is a critical part of a results-oriented strategy that drives consistent, above-average revenues to each of our hotels. To ensure sales and marketing efforts are appropriate, given highest priority, and reflect our corporate culture of excellence. Sunday Hospitality provides strong corporate support to hotel marketing departments. Sunday Hospitality identifies, recruits, and orients top sales professionals to achieve and exceed revenue goals. Our philosophy of building strong hotel sales and marketing teams and our commitment to support their efforts at the home office level, gives Sunday Hospitality hotels an edge and contributes greatly to their success.
While each flag brand is responsible for driving marketing efforts, Alliance Hospitality actively participates as full brand partners. We invest in sales and marketing initiatives that unleash the full communication power of both interactive and traditional sales and marketing tools. Together with important online selling resources, industry reports, and a state-of-the-art sales data management system, we take full advantage of data mining to target, create, measure, and track our sales and marketing communications.
Sales & Marketing Vision
To propel Sunday Hospitality as a premier innovator and pioneer of next-generation hospitality Sales & Marketing Strategy by training and developing the most knowledgeable, highest caliber sales professionals and implementing proprietary tools and processes with state of the art business intelligence.
Managing revenue is a key priority of every hotel, Resort. A primary goal of Revenue Management that aligns our culture with this discipline is creating an ongoing educational process whereby each hotel's staff can interact and demonstrate their strengths, as well as identify those areas that will promote development of new strategic initiatives. Our Revenue Strategy work directly with our hotel revenue teams to cascade innovative ideas and knowledge throughout the organization in order to build revenues. Our corporate culture supports the initiatives of our brand partners while keeping a balance with aggressive Internet strategies and a strong e-commerce presence.
Our hotel teams are in formation to maintain continuous visibility through all booking conduits while offering value and price parity across all channels. The Sunday Hospitality principles of Revenue Management encompass five key areas: strategic identification, pricing, forecasting, channel distribution, and ancillary revenues. Open communication is important to our success and, as a result, our teams have specific dialogue targeted toward rate and inventory options, mix-of-business changes, supply-and-demand factors, as well as any necessary operational adjustments to transform objectives into winning strategies.